Two charities have been fined for wealth profiling and selling on email address without consumer consent, but what about a new energy database? It's supposed to help, but could end … Read the whole story
Three-quarters of large businesses that attempt to authenticate their emails with DMARC have failed to do so correctly, according to a recent study by … Read the whole story
Saying "Merry Christmas" might give you higher email engagement rates than "Happy Holidays," according to a study released Tuesday in a blog post by … Read the whole story
People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it's actually been around for years, … Read the whole story