EuroMail
by Sean Hargrave, Staff Writer
Email is at it again. After driving one in five sales over Black Friday and Cyber Monday, it is now proving three times more cost-effective -- as social is driving … Read the whole story
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by Jess Nelson
Yahoo revealed another serious data breach late Wednesday that resulted in more than 1 billion user account credentials being stolen. The seemingly ever-embattled company … Read the whole story
COMMENTARY
by April Mullen, Columnist
Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are … Read the whole story
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by Jess Nelson
Customer acquisition will be top of mind for email marketers in 2017, according to a report released Wednesday suggesting that email will outrank customer … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
More people are consuming branded content on their mobile devices, according to new data from Polar, which found that in the third quarter, click-through … Read the whole story
by Jess Nelson
Yahoo introduced a new native ad feature on Thursday that enables marketers to target audiences through Yahoo Mail. It's not email marketing -- the … Read the whole story