Email is at it again. After driving one in five sales over Black Friday and Cyber Monday, it is now proving three times more cost-effective -- as social is driving … Read the whole story
Yahoo revealed another serious data breach late Wednesday that resulted in more than 1 billion user account credentials being stolen. The seemingly ever-embattled company … Read the whole story
Building long-term customer relationships is a key path to profitability and return on marketing investment. Brands struggle, however, to create meaningful journeys that are … Read the whole story
Customer acquisition will be top of mind for email marketers in 2017, according to a report released Wednesday suggesting that email will outrank customer … Read the whole story
More people are consuming branded content on their mobile devices, according to new data from Polar, which found that in the third quarter, click-through … Read the whole story
Yahoo introduced a new native ad feature on Thursday that enables marketers to target audiences through Yahoo Mail. It's not email marketing -- the … Read the whole story