EuroMail
by Sean Hargrave, Staff Writer
What's the secret of great storytelling? There's a clue, present in the above title, and a bit more below for a happy ending. Read the whole story
by Jess Nelson
"The Guardian" has launched a weekly email newsletter that will report on feminism and sexism from around the world, including political news and pop … Read the whole story
by Laurie Sullivan
Google has announced plans to roll out a cross-channel mute button for ads running in Google Search and on YouTube, as well as a … Read the whole story
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by Jess Nelson
The company hopes that Eyeota's data will significantly expand a marketer's ability to target and personalize communication in campaigns outside of the United States. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new Koyne/Influitive Marketing survey of company leaders and top marketers, examining how organizations currently manage the planning, resourcing and measurement of … Read the whole story