What's the secret of great storytelling? There's a clue, present in the above title, and a bit more below for a happy ending. Read the whole story
"The Guardian" has launched a weekly email newsletter that will report on feminism and sexism from around the world, including political news and pop … Read the whole story
Google has announced plans to roll out a cross-channel mute button for ads running in Google Search and on YouTube, as well as a … Read the whole story
The company hopes that Eyeota's data will significantly expand a marketer's ability to target and personalize communication in campaigns outside of the United States. Read the whole story
Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues. Read the whole story
According to a new Koyne/Influitive Marketing survey of company leaders and top marketers, examining how organizations currently manage the planning, resourcing and measurement of … Read the whole story