GDPR is mandatory, but it will force brands to create 'VIP' clubs that serve customers better -- and when in place, will make the UK a springboard for new global … Read the whole story
Return Path has released a new data feature to help email marketers mitigate revenue losses due to poor deliverability. Read the whole story
Despite Bing's attempt to push out products that make life easier for advertisers, data released Tuesday from Merkle suggests that Microsoft's search engine continues … Read the whole story