EuroMail
by Sean Hargrave, Staff Writer
Half of email marketers are planning to add dynamic targeting to their arsenal this year because it takes personalisation to the next level. Read the whole story
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by Jess Nelson
The email and data solutions provider analyzed more than 5 billion messages in its second annual report to discover that both overall spam placement … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The news is full of stories about email hacking. It started during the Presidential campaign, and is continuing, with almost daily revelations about politicos … Read the whole story
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by Ray Schultz
Equifax has introduced an analytics portfolio called Ignite. One of its features is customized apps that financial institutions and marketers can use to determine … Read the whole story
COMMENTARY
by April Mullen, Columnist
Email is increasingly being used by brands to position a point of view in support or protest of a specific viewpoint or cause. In … Read the whole story