Email marketing is an increasingly mobile channel, according to a new study by MessageGears, which reveals that consumers are engaging more and more with … Read the whole story

The marketing cloud wars just heated up as Adobe announced a host of new cloud-based solutions aimed at creatively inclined marketers on Tuesday at … Read the whole story

Verizon plans to deactivate 4.5 million verizon.net email addresses in favor of AOL Mail by the end of the month, a disruption that could … Read the whole story

The mantra of direct marketers is "Test, Test, Test." Yet even good marketers sometimes skip testing and give in to the pressure to just … Read the whole story