Kinetic emails are already proving that moving emails can boost open rates by 18% and click-throughs by 10%. Now that email is mobile, it has to start moving and get … Read the whole story
LinkedIn plans to introduce email-based targeting by the end of the year, according to a presentation released and posted online. Read the whole story
Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C … Read the whole story
We put a lot of focus on the click in the email conversion funnel - and for good reason. When a click takes place, … Read the whole story
Business Email Compromise scams, or whale phishing, rose 45% in the last three months of 2016, according to new research from Proofpoint. Read the whole story