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Far too many email campaigns fall flat because they forget one very simple part of any sales message -- how to put together a call to action that will be acted ... Read the whole story
Email startups are a big investment opportunity. Bain Capital Ventures' Ajay Agarwal explains why. Read the whole story
I like to think that kidnappers A/B test their ransom notes. For one thing, there's money on the line. Also, the tedious process of ... Read the whole story
A phishing scam targeting frequent flyers is so realistic that it has an email open rate above 90%, according to new research by Barracuda ... Read the whole story