The GDPR issues rightly raised by the DMA show the power of organisations putting in the hard yards to be compliant and build their own lists ahead of May 2018's … Read the whole story
Verizon will keep the names AOL and Yahoo, but the brands will fall under the umbrella of Oath. Armstrong said about 1.3 billion consumers … Read the whole story
Nearly a quarter of email marketers still do not utilize email metrics to evaluate campaign performance, according to a recent study by GetResponse. Read the whole story
Interactive email campaigns have higher engagement rates when compared to traditional email messages, according to a recent study by Experian Marketing Services. Read the whole story
This Season's Worst Idea: Charge For Email Read the whole story