EuroMail
by Sean Hargrave, Staff Writer
Researchers have shown that too many sales offers are not necessarily a good thing. The best engagement comes when brands are seen to be helpful and informative, not just flogging … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
On average open rates for emails without offers in the subject line were 28% higher than those with offers, and click and click-to-open (CTO) … Read the whole story
by Jess Nelson
Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization. Read the whole story
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by Jess Nelson
Nearly half of small business owners plan to increase their marketing and advertising budgets in 2017, according to a study released Thursday by Clutch, … Read the whole story
COMMENTARY
by April Mullen, Columnist
Spring has arrived, along with the inevitable tasks that always follow the farewell to winter. Bring that spirit of renewal to work by focusing … Read the whole story