Researchers have shown that too many sales offers are not necessarily a good thing. The best engagement comes when brands are seen to be helpful and informative, not just flogging … Read the whole story
On average open rates for emails without offers in the subject line were 28% higher than those with offers, and click and click-to-open (CTO) … Read the whole story
Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization. Read the whole story
Nearly half of small business owners plan to increase their marketing and advertising budgets in 2017, according to a study released Thursday by Clutch, … Read the whole story
Spring has arrived, along with the inevitable tasks that always follow the farewell to winter. Bring that spirit of renewal to work by focusing … Read the whole story