EuroMail
by Sean Hargrave, Staff Writer
The huge strides being made in email automation and personalisation make it even more odd that the channel still suffers from underinvestment -- 15% of marketing budget versus 22% of … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Forrester Research says intelligent agents (cognitive marketing, artificial intelligence, machine learning, chatbots, etc.) will eliminate 6% of U.S. jobs by 2021. But machine learning … Read the whole story
by Jess Nelson
Email marketing is the most widely deployed marketing channel according to new research from the Relevancy Group, but email marketers can still optimize their … Read the whole story
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by Ray Schultz
Consumers worry less about marketing and privacy when there's something in it for them, a survey found. Read the whole story
by Jess Nelson
The new features expand the predictive intelligence capabilities of the platform, helping marketers deliver more targeted campaigns for added relevancy. Read the whole story