EuroMail
The huge strides being made in email automation and personalisation make it even more odd that the channel still suffers from underinvestment -- 15% of marketing budget versus 22% of … Read the whole story
- COMMENTARY
Forrester Research says intelligent agents (cognitive marketing, artificial intelligence, machine learning, chatbots, etc.) will eliminate 6% of U.S. jobs by 2021. But machine learning … Read the whole story
Email marketing is the most widely deployed marketing channel according to new research from the Relevancy Group, but email marketers can still optimize their … Read the whole story
Consumers worry less about marketing and privacy when there's something in it for them, a survey found. Read the whole story
The new features expand the predictive intelligence capabilities of the platform, helping marketers deliver more targeted campaigns for added relevancy. Read the whole story
