The research is in. The best emailers do the stuff everyone knows they should be doing -- personalisation, cart abandonment and welcomes -- while the worst don't. It really is … Read the whole story
Zeta Global announced a late-stage equity and debt-funding round on Thursday to boost its marketing cloud prowess, as well as likely positioning the company … Read the whole story
Oracle unveiled new chat features and adaptive intelligence to its Customer Experience (CX) Cloud Suite at the company's Las Vegas conference, Oracle Modern Customer … Read the whole story
MailChimp expanded its email marketing platform on Wednesday with new feature upgrades that aim to help SMB retailers develop designer-level email campaigns. Read the whole story
Consumers like email and they prefer to get marketing messages through the channel. But don't take that fondness for granted, a new study by … Read the whole story