EuroMail
by Sean Hargrave, Staff Writer
The DMA makes some strong points to the ICO on a light-touch approach to segmenting audience, but consent will usually be the best, compliant route for profiling. Read the whole story
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by Ray Schultz
Email is widely used for personalization in the UK. But many firms do not go beyond "Hello, first name." Read the whole story
by Jess Nelson
Asia-Pacific will experience the highest growth in email marketing over the next eight years, according to a recent report by Transparency Market Research. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most consumers don't have a clue as to which email services will protect their privacy. Almost half can't answer the question. Read the whole story
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by Jess Nelson
Vision6 announced a product integration and partnership with Twilio on Tuesday to complement email marketing campaigns with text messages. Read the whole story