EuroMail
The DMA makes some strong points to the ICO on a light-touch approach to segmenting audience, but consent will usually be the best, compliant route for profiling. Read the whole story
Email is widely used for personalization in the UK. But many firms do not go beyond "Hello, first name." Read the whole story
Asia-Pacific will experience the highest growth in email marketing over the next eight years, according to a recent report by Transparency Market Research. Read the whole story
- COMMENTARY
Most consumers don't have a clue as to which email services will protect their privacy. Almost half can't answer the question. Read the whole story
Vision6 announced a product integration and partnership with Twilio on Tuesday to complement email marketing campaigns with text messages. Read the whole story
