EuroMail
by Sean Hargrave, Staff Writer
Just one in five email marketers list using email to identify customers on different sites and devices as a top priority. Surely it's a bigger opportunity than that? Read the whole story
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by Jess Nelson
Less than a quarter of email marketing messages are opened, according to a study released Thursday by GetResponse -- an engagement metric easily lifted … Read the whole story
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by Jess Nelson
Adobe has simplified the development and execution process of email marketing campaigns sent from its marketing cloud. Read the whole story
by Jess Nelson
Face-to-face requests may be as much as 34 times more effective than email, according to a new Canadian research study. Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Now that we're deep into the NBA playoffs (that's basketball, for non-fans), it's time to roll out an idea I've been bouncing around. Data … Read the whole story