EuroMail
by Sean Hargrave, Staff Writer
Email marketing is rarely mentioned alongside the term Gen Z, and that should alarm. The industry needs to get interactive and useful. Plain text just won't cut it. Read the whole story
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by Jess Nelson
SendGrid Thursday announced the launch of a new email management program tailored specifically for digital marketing agencies. Read the whole story
COMMENTARY
by Gretchen Scheiman, Op-Ed Contributor
With all the buzz about artificial intelligence, email marketers need to have a plan for adding AI tools to their marketing mix. For most … Read the whole story
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by Ray Schultz
Associations may be overdoing email at the expense of social media, a Bob & David James survey suggests. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
It's slightly unbelievable. But a new study shows that custom emails can help people stop smoking. Read the whole story