Email marketing is rarely mentioned alongside the term Gen Z, and that should alarm. The industry needs to get interactive and useful. Plain text just won't cut it. Read the whole story
SendGrid Thursday announced the launch of a new email management program tailored specifically for digital marketing agencies. Read the whole story
With all the buzz about artificial intelligence, email marketers need to have a plan for adding AI tools to their marketing mix. For most … Read the whole story
Associations may be overdoing email at the expense of social media, a Bob & David James survey suggests. Read the whole story
It's slightly unbelievable. But a new study shows that custom emails can help people stop smoking. Read the whole story