Yet another comparison between the darling of the marketing team and email shows that the inbox beats the timeline every time. Read the whole story
Twenty-two percent of Millennials participating in a study said they were likely to open a brand email message, compared with an average of 15% … Read the whole story
Email subject lines containing emojis have a higher read rate than text-only messages, according to a study released Tuesday by Return Path, but selecting … Read the whole story
B2B marketers need omnichannel capability to survive in today's complex selling environment, a study shows. That includes email. Read the whole story
Sonasoft offers a new tool for protecting companies against ransomware like WannaCry and other cyber threats. Read the whole story