MediaPost Publications - EU Email Marketing Daily 06/12/2017

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EuroMail

Ditch The Pictures? Could Text-Only Emails Make You More Friends?

by Sean Hargrave, Staff Writer

Text-only emails might sound boring but if you want to be a reader's best friend, they can end up feeling like welcome letters which update and upgrade. Read the whole story

Read Now »

GDPR Will Force Banks To Tighten Up Their Data Use
by Ray Schultz
The pending privacy change will be tougher on banks -- but it may help them in the end. Read the whole story
COMMENTARY
How Are Email Marketers Planning To Innovate In 2017?
by Loren McDonald, Op-Ed Contributor
What's on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored … Read the whole story
COMMENTARY
Retail Dead Zone: Can Email Save Brick-And-Mortar Stores?
by Ray Schultz, Columnist
Email may help retailers that move online. But it won't save them from higher rents. Read the whole story