One in two Millennials are making three purchases a quarter through branded emails that they keep safely stored in a second inbox. Read the whole story
Now that Verizon has officially completed its acquisition of the fallen Internet giant, what will happen to Yahoo's once-popular email client? Read the whole story
A new study from Yes Lifecycle Marketing suggests that age influences email behavior, and that the majority of Millennials are eager for email-based promotions. Read the whole story
Email is a hot channel, judging by the new report from the Radicato Group: It forecasts an annual growth rate of 18%. Read the whole story
A study of more than 2,500 digital marketers suggests that a majority could significantly increase their email return on investment if they test their … Read the whole story