PreApps.com, a Boston-based startup, is launching a platform that will allow mobile app developers to generate some buzz for their products before the apps … Read the whole story
As initially reported in OnlineMediaDaily on January 8, former Yahoo and Thrillist executive Adam Chandler has joined Boston-based mobile ad network Jumptap as senior … Read the whole story
Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full service digital agency. According to the release, the … Read the whole story
Sapient, the parent of SapientNitro, has acquired "cross-channel" marketing analytics firm (m)phasize. The firm, which was founded by long-time marketing analytics vet (IRI, MMA, … Read the whole story
Allen & Gerristen this week announced that it has been named the agency of record for Friendly's Ice Cream LLC. The Boston-based ad agency … Read the whole story
Beverly-based advertising agency Rattle was selected by the Salem, Mass. Peabody Essex Museum (PEM) to lead a campaign, according to a release. Rattle's campaign … Read the whole story
