Bay State Blog
Consumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation's "Great Mind Award" for its research paper on a how audiences emotionally engage with online versus televised content. … Read the whole story
Ad tech firm HubSpot announced that it plans to open an office in Sydney, Australia during the third quarter of this year. The inbound-marketing … Read the whole story
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
Spending on location-targeted mobile ads will increase 55% from $2.9 billion in 2013 to $4.9 billion this year, and reach $15.7 billion in 2018. … Read the whole story
Nexage on Wednesday announced the appointment of Ray Colwell as senior vice president of global business development. He will work from the company's Boston … Read the whole story
