The Ad Club has announced finalists for its 2014 Rosoff Awards honoring corporations and individuals for their commitment to diversity and inclusion issues in the Greater Boston area. Finalists for … Read the whole story
Two years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more … Read the whole story
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story
Tech companies often have agreements to protect their intellectual property. Sometimes it's done through new hire non-disclose agreements, and sometimes companies have individual agreements … Read the whole story
Jack Kerouac said, "The road is life!" Now programmatic is the life of digital media enthusiasts, and the travel industry is embracing it. Kerouac … Read the whole story