MAD Boston
Thursday, May 1, 2014
  • PBS Makes Pitch For Online Sponsorships

    Two years ago, PBS began creating original Web-only series and now boasts more than 30 shows streamed 5 million times a month by more … Read the whole story

  • Digitas/LBi Brings BuzzFeed In-House, Gains Access To Epic Digital

    Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story

  • White House Warns 'Big Data' Can Lead To Discrimination

    Personalized ads and content can offer benefits to consumers, but also can reflect discrimination that causes "real harm to individuals," the White House said … Read the whole story

  • No Poach Hiring Agreements, Justice Department Rules

    Tech companies often have agreements to protect their intellectual property. Sometimes it's done through new hire non-disclose agreements, and sometimes companies have individual agreements … Read the whole story

  • Jack Kerouac is Alive and Well With Programmatic Travel Advertising (PTA)

    Jack Kerouac said, "The road is life!" Now programmatic is the life of digital media enthusiasts, and the travel industry is embracing it. Kerouac … Read the whole story