MAD Boston Editions for April 2017
Today's Most Read Stories
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
- CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
- Why Google Will Not Deprecate Browser Cookies Until 2025
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
- IPG Reports 1.3% Growth In Q1, In Line With Expectations
- Kimberly-Clark 'Probably Underspent' On Ads Compared To Peers, CEO Says
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
- X To Start Smart TV App
- Digitas Unveils Activation-Focused GenAI Operating System
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