Those who are wondering how to learn more about their customers' use of mobile or how to apply online learnings to mobility might have a very simple solution. At a … Read the whole story
Digital remains one of the most powerful and pervasive words in marketing today, which I find odd because it's about the most vague and … Read the whole story
The cross-platform and device gap is being increasingly narrowed -- not just through second-screening but through synchronising second-screen activity with television advertising. Read the whole story
With a degree of hyperbole that would be impressive by even Madison Avenue's highest standards, Publicis' Leo Burnett unit announced a deal with AOL's … Read the whole story