- The Drum, Wednesday, October 15, 2014 6:46 AM
Sky is the latest brand to sign up to Twitter’s Amplify ad format as it looks to fully integrate its content and sponsors in an online environment. Speaking at an IAB Digital Upfronts event, Sky
head of futures David Fisher said the new partnership will enable Sky to bring content from across its portfolio, including sport and entertainment, in front of the Twitter audience and create
opportunities for the Sky brand, the rights and partner sponsors. The Amplify platform, which launched in May 2013, is now live in 10 countries.
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