If content truly is king, then publishers hold the aces. The big takeaway from the MediaPost RTB event in London this week was that they're waking up to this -- … Read the whole story
Some pioneering brands are realising that now that social is a paid platform it is the gasoline to content's fire. Use them wisely together … Read the whole story
Programmatic video ad platform Virool on Thursday announced its launch in the UK at the IAB UK Digital Upfronts event. The company is opening … Read the whole story
Lindsay Pattison has been promoted to Global CEO of Maxus, the GroupM media agency. Pattison replaces Vikram Sakhuja, who had been in the role … Read the whole story