MediaPost Publications - MAD London 10/17/2014

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London Blog

Dear RTB - Publishers Are Waking Up To The Value Of Their Data

by Sean Hargrave, Staff Writer

If content truly is king, then publishers hold the aces. The big takeaway from the MediaPost RTB event in London this week was that they're waking up to this ... Read the whole story

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COMMENTARY
You Get What You Pay For - With Social, That's Engagement
by Ellen Curtis
Some pioneering brands are realising that now that social is a paid platform it is the gasoline to content's fire. Use them wisely together ... Read the whole story
Programmatic Video Platform Virool Expands To Europe, Opens London Office
by Tyler Loechner
Programmatic video ad platform Virool on Thursday announced its launch in the UK at the IAB UK Digital Upfronts event. The company is opening ... Read the whole story
Change At The Top Of WPP's Maxus: Pattison Named Global CEO
by Steve McClellan
Lindsay Pattison has been promoted to Global CEO of Maxus, the GroupM media agency. Pattison replaces Vikram Sakhuja, who had been in the role ... Read the whole story