Will.i.am is partnering with O2 in the UK for the launch of his much-hyped wearable cuff Puls, a product the mobile company’s marketing boss claims will ”revolutionise
people’s opinions of wearable technology.” The device has been developed by the musician and entrepreneur’s i.am business and, as many reports predicted, it houses a SIM
card meaning that users can make calls. It has 3G, WiFi and Bluetooth connectivity, 1gb of memory and 16gb of storage. No release details have been made
available.Read the whole story at Marketing Week »
