London Blog
by Sean Hargrave, Staff Writer
Publicis is moving on from what might have been last year to what will now definitely be -- a huge investment in the data and storytelling capabilities of a highly … Read the whole story
COMMENTARY
by James Booth
Tech vendors charge on volume but sell on targeting and frequency capping? Will programmatic step up to the plate and allow advertisers to keep … Read the whole story
by Larissa Faw
When it completes its proposed $3.7 billion acquisition of Sapient, Publicis Groupe will rebrand the acquired company Publicis.Sapient, ensuring that clients and prospects know … Read the whole story
by Tyler Loechner
Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex agreed to come together to adopt "programmatic direct" as their trading … Read the whole story