‘In five years it might be case that all advertising is either digital or digital enabled’ sounds as much like wishful thinking as it does a prediction when you consider it comes
from one of Google’s top executives, vice president for product management Jerry Dischler. The media giant is certainly busy trying to make sure this is the case. It is making land
grabs from traditional media, signing deals with multinationals including Mondelez that will see a larger chunk of the food company’s media budget invested in online
video.Read the whole story at Marketing Week »
