With television under more pressure by digital marketers to enter the modern era, Channel 4's announcement of programmatic coming to All4 next year is huge, particularly given its strong presence … Read the whole story
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story