Native is the way forward for brands in communicating messages with engaged consumers. Trouble is, all the issues that have plagued print "advertorials" are threatening to turn a gleaming promise … Read the whole story
Although privacy issues are universal, older age groups take little action. Digital natives, however, are at the forefront of the battle for online privacy. … Read the whole story
Trying to solve its engagement problem, Twitter is planning to let users share what's happening in their world through native video, and highlight -- … Read the whole story
Interpublic Group (IPG) and Millennial Media, a mobile ad firm, on Thursday announced a yearlong global partnership. IPG agencies and their clients will have … Read the whole story
The roll-call of more than 25 web offset printers in the UK that have closed since the year 2000 includes some of the industry's … Read the whole story