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Jet2.com Appoints MEC Manchester
- Campaign, Friday, November 14, 2014 6:27 AM
Jet2.com, the budget airline based at Leeds Bradford Airport, and its sister package holiday company Jet2-holidays have appointed MEC Manchester to their GBP11 million media account. The agency will be responsible for driving awareness and customer acquisition for both brands across media, digital and paid-search channels. MEC Manchester's appointment follows a competitive pitch, and Jet2.com and Jet2holidays become the agency's biggest client. Carat Leeds formerly held the account and re-pitched for the business.
