London Blog
by Sean Hargrave, Staff Writer
Experts have now worked out what the average Brit knew all along. Black Friday didn't increase spending -- quite the opposite. People "did" Christmas early and spent what was left … Read the whole story
by Erik Sass
After last week's massacre of 12 people in the offices of the French satirical newspaper Charlie Hebdo, targeted by Islamist terrorists for publishing cartoons … Read the whole story
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by Laurie Sullivan
Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named … Read the whole story
by Joe Mandese
Havas this morning unveiled a new unit devoted to servicing media for luxury brands. The unit, named LuxHub, is headquartered in the fashion hub … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The biggest mistake we've made thus far is to mindlessly apply old advertising techniques to new platforms. We have to establish new behaviors and … Read the whole story