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Kit Kat To Double Media Spend Chasing Lost Sales

Kit Kat is doubling its media spend in 2015 with the launch of a £10m multimedia campaign after losing sales in the sweet biscuits category last year. The “Celebrate the Breaks” campaign, set to launch during the first week of February, will refresh the brand’s consistent “Have a break” message by presenting it in a different way, according to brand owner Nestlé. A TV and social ad spot will push the idea that no two people are the same and each has unique ways of taking a break.

Read the whole story at Marketing Week »

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