Experts have now worked out what the average Brit knew all along. Black Friday didn't increase spending -- quite the opposite. People "did" Christmas early and spent what was left … Read the whole story
After last week's massacre of 12 people in the offices of the French satirical newspaper Charlie Hebdo, targeted by Islamist terrorists for publishing cartoons … Read the whole story
Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named … Read the whole story
Havas this morning unveiled a new unit devoted to servicing media for luxury brands. The unit, named LuxHub, is headquartered in the fashion hub … Read the whole story
The biggest mistake we've made thus far is to mindlessly apply old advertising techniques to new platforms. We have to establish new behaviors and … Read the whole story