Tuesday, January 20, 2015
London Blog
Amazon's leap into the movie business shows that content always has been king, even when it seemed like distributors held the aces. On the downside, however, prepare for an intensification … Read the whole story
- COMMENTARY
According to new research from Liveclicker, the average order value for customers that watch video on a product page is at least 50% higher … Read the whole story
- COMMENTARY
Throwing the same old Web analytics at mobile wholly misses the potential of the medium to inform customer insights, says Forrester in a new … Read the whole story
Adslot, a programmatic direct ad platform, and PubMatic, a supply-side platform (SSP), on Wednesday announced a global partnership. The partnership will give PubMatic's publisher … Read the whole story
