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TfL Signs GBP100k 'Baby On Board' Badge Deal with Notonthehighstreet.com

Transport for London (TfL) is set to make over £100,000 per year after making notonthehighstreet.com the first ever sponsor of its “Baby on Board” badges for pregnant commuters. Pregnant commuters will soon be encouraged to shop at notonthehighstreet.com with Transport for London (TfL) set to make the online retailer the first sponsor of its ‘Baby on Board’ badges. The link-up will just ensure a free copy of the online retailer’s catalogue comes with every badge.

Read the whole story at Marketing Week »

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