London Blog
by Sean Hargrave, Staff Writer
If the future of marketing really is all about philanthropy, then the Premier League needs a total rethink in how it builds a brand image in the modern age. Announcing … Read the whole story
by Steve McClellan
Omnicom reported 5.7% organic revenue growth for the full year, with revenue up 5% to $15.3 billion. Net income for the full year crossed … Read the whole story
by Gavin O'Malley
Within Facebook, members of "For Sale" Groups can now select a "Sell" feature when creating a post. They can then add a description of … Read the whole story
by Gavin O'Malley
Part benevolence, part business, Facebook is expanding its Internet.org initiative throughout much of India. In partnership with regional phone operator Reliance Communications, the social … Read the whole story
COMMENTARY
by Sabine Cummins
How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let's step out … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google is possibly the most interesting company in the world right now. But being interesting does not necessarily equate with being successful. And therein … Read the whole story
COMMENTARY
by Katie Meier
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story