Premier League clubs are celebrating another huge windfall after competition between BT and Sky drove the overall value of the live TV rights to more than GBP5.14bn over three seasons. The huge increase to more than GBP10m per game, sparked by competition between the two media giants for so called “quad play” customers, immediately led to calls for more money to be redistributed to grassroots sport and for ticket prices to be slashed. The BBC has already agreed to pay GBP204m to retain the highlights.