If the future of marketing really is all about philanthropy, then the Premier League needs a total rethink in how it builds a brand image in the modern age. Announcing … Read the whole story
Omnicom reported 5.7% organic revenue growth for the full year, with revenue up 5% to $15.3 billion. Net income for the full year crossed … Read the whole story
Within Facebook, members of "For Sale" Groups can now select a "Sell" feature when creating a post. They can then add a description of … Read the whole story
Part benevolence, part business, Facebook is expanding its Internet.org initiative throughout much of India. In partnership with regional phone operator Reliance Communications, the social … Read the whole story
How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let's step out … Read the whole story
Google is possibly the most interesting company in the world right now. But being interesting does not necessarily equate with being successful. And therein … Read the whole story
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story