London Blog
by Sean Hargrave, Staff Writer
If alcohol-free beers really are set to get better, San Miguel could be toasting a great success with its latest launches, particularly among the health-conscious and millennials who haven't got … Read the whole story
by Joe Mandese
WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
by Larissa Faw
Full-year organic growth was just 2%, but Publicis CEO Maurice Levy told analysts that he believes the company can sustain Q4 momentum, helped in … Read the whole story
by Gavin O'Malley
To better team up advertisers with social media influencers, Twitter just bought a start-up that does just that. Launched in late 2013, Niche started … Read the whole story
by Tyler Loechner
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
COMMENTARY
by Lon Otremba, Op-Ed Contributor
Only about nine months ago, I was attending an invitation-only digital media conference. During a panel on the topic of programmatic advertising, in a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Without a viable Web search engine to call its own, Apple has become the first company to reach a market value of $700 billion, … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
There's been a bit of brouhaha lately about how Yahoo is stealing search share from Google, and the numbers back it up. To be … Read the whole story