London Blog
by Sean Hargrave, Staff Writer
Are fraudsters switching tactics to build bots that appear to be worth more to brands as heavy consumers of video? The latest figures from comScore don't give an answer, but … Read the whole story
by Laurie Sullivan
Google's acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination … Read the whole story
COMMENTARY
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Remember when, 20 or so years ago, anyone walking around in public shouting into a cell phone was considered a nuisance (or an asshole)? … Read the whole story
by Tyler Loechner
Virool, a programmatic video ad firm, on Tuesday announced it has appointed Andy Chandler as managing director, UK. The appointment comes several months after … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
ChannelAdvisor released its February same-store sales (SSS) year-over-year analysis for Google search ads, comparison shopping engines, Amazon, and eBay. Search ads did fairly well, … Read the whole story
COMMENTARY
by Eric Berry
The success of a display campaign is relatively easy to understand: Was there sufficient ROI tied to it? Native ads that deliver on existing … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After disrupting -- or at least discomfiting -- the traditional retail industry,the burgeoning online group commerce industry is itself ready for some disruption. At … Read the whole story
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by Gavin O'Malley
Consumers share branded Pinterest content on the social Web 150% more than general branded content. Some of the most shared brands on Pinterest include … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Some of the money in mobile payments is starting to be shifted around. Two separate and unrelated recent moves by two different companies point … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Financial investment firm Kennet Partners and co-investor Joe Wang made a $17 million investment in TreeHouse Interactive, a partner relationship management (PRM) provider, acquiring … Read the whole story