London Blog
by Sean Hargrave, Staff Writer
Publishers appear to be fighting back against programmatic's "race to the bottom" with a platform that makes perfect sense for them as well, as brands have found that cheap CPMs … Read the whole story
by Larissa Faw
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
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by Thom Forbes
"Becoming Steve Jobs," an unauthorized biography that will be released tomorrow, has not only been garnering headlines for a "Fast Company" excerpt and selected … Read the whole story
by Laurie Sullivan
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
by Laurie Sullivan
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
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by Richard Whitman, Columnist
FCB Paris has, ahem, launched an interesting stunt. The agency says it will send one of its copywriters, 25-year-old Baptiste Szuwarski into space if … Read the whole story