Around the Net
AOP Launches Quality Programmatic Publisher Hub
- The Drum, Monday, March 23, 2015 7:09 AM
The Association of Online Publishers (AOP) has worked with some of the UK’s biggest publishers to pool inventory to form a marketplace capable of reaching more than 54 million unique visitors, a move it hopes will convince advertisers to spend brand-building budgets programmatically. Telegraph Media Group, Time Inc and Dennis Publishing are just some of the media owners hoping to woo marketers with the prospect of being able to find and buy premium inventory through the hub.
