London Blog
Publishers appear to be fighting back against programmatic's "race to the bottom" with a platform that makes perfect sense for them as well, as brands have found that cheap CPMs … Read the whole story
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
"Becoming Steve Jobs," an unauthorized biography that will be released tomorrow, has not only been garnering headlines for a "Fast Company" excerpt and selected … Read the whole story
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
FCB Paris has, ahem, launched an interesting stunt. The agency says it will send one of its copywriters, 25-year-old Baptiste Szuwarski into space if … Read the whole story
